Segmentation of industrial markets Essay Example | Topics and Well Written Essays - 750 words

Segmentation of industrial markets - Essay Example SIX typical criteria for consideration of choice of Research Company for the firm.SIX typical criteria for consideration of choice of Research Company for the firm.It’s is important to pick the right company for a research company, i.e. before launching a new product, it’s important to know the market and thus a good research company helps in accessing the level of demand. Criteria for consideration of choice of Research Company are 1. The reputation of the company, is good? Check for references and ask for or is recommended by business colleagues.2. Establish the company’s success in conducting business research especially in your area of business. This can be done by asking the company for the successful projects similar to your own.3. Create a harmonious relationship with the company; you can invite the company for a meeting or assessment. See if their representatives can listen to what you say. Identify the person you will deal with throughout depending on th e responses to your needs.4. Check if the price is competitive. Get a number of proposals to compare especially if you have met with several companies. Quality is of course very important. Choose an offer that offers most for your money.5. Evaluate the Research Company’s responsiveness.  6. Consider the Company’s approach to market research. The company should be willing to understand my needs and help me achieve my goals. They should adhere to market research standards i.e. professional data collection. The Company must be focused on giving practical and actionable results.