Advertising Essay Example | Topics and Well Written Essays - 2500 words - 2

Advertising - Essay Example By the calculated market value, it was declared as the 17th largest company in the world. It is also the largest mobile phone service provider in the world with more than 100 million customers around the United States (Belch, G. E., & Belch, M. A. 2001). The markets in which the company is working are diverse inside the United States. The major regions of operations are California, Nevada, Illinois, Indiana, Michigan, Ohio, Wisconsin, Arkansas, Kansas, Missouri, Oklahoma, Texas and Connecticut. The founder of the company is Alexander Graham Bell who found the corporation after his invention of telephone. Initially its name was set as Bell Telephone Company. Under its subsidiaries, there was a company which was known as American Telephone and Telegraph Company (AT&T) which was incorporated in 1885. It acquired Bell Company in 1899 and the main name was set up as AT&T Company instead of Bell Company. After this major acquisition, AT&T attained the monopoly services of telephone in United States by further opening the subsidiaries of company throughout the countries. For a long time period, it remained a monopolistic market leader in telephone services in United States of America. After a long time of enjoyment the monopoly, the US regulators required from the company that they must break their monopoly by turning the whole company in to smaller region based companies individually (John, P. & Watson, W. P. 1986). The new companies were named as Bell operating companies or som etimes they were referred to as baby bells. Because of the act of breaking up, the parent company had to face heavy competition that opened the door for flexibility and creativity in the telephone services in United States. It cleared the new avenues to get the services of telephone more creatively. The competitive edge of the above listed product portfolio provides the main stream points upon which American Telephone and Telegraph Company has earned highest market share. It provides highest